Close up | Marina Yachting
A stylish agreement
 Two names, two brands, two stories that meet and combine to create a new road into the future. Marina Yachting and Perini Navi are two companies that, although they operate in different sectors, have much in common. The deep blue that has become the signature of the Ligurian fashion brand is also the colour that has long set the Viareggio yard’s megasailers apart. “We’d been looking for a partner for quite some time that was capable of designing a clothing range that we could offer our owners. Clothes which, like our boats, would make them instantly recognisable even when they weren’t aboard,” says Perini Navi CEO Giancarlo Ragnetti. “We found that in Marina Yachting, an absolute excellent fashion partner.”
The fruit of this meeting of minds is an exclusive line of apparel for both men and women designed specifically for Perini Navi owners and which will not be offered for sale to the general public. But what are the salient characteristics of your average Perini Navi owner? “They’re all hugely passionate sailors and love the sea. That said, they’re not the kind of people who like to hog the spotlight. They appreciate the beauty of things in terms of substance as well as form,” continues Ragnetti.
Remo Ruffini, Chairman of Industries, which in addition to Marina Yachting also includes Moncler and Henry Cotton’s, told us how his company decided to get involved: “We were looking for a yard that wasn’t linked too closely with competitive sailing as we don’t make technical clothing. My personal friendship with Fabio Perini did the rest.”
And from now on the white spinnaker on a navy background will accompany Perini Navi to all social occasions, boats shows and to the rally planned for next year. However, the Marina Yachting and Perini Navi stories do indeed have a dual connection: “The Perini Navi megasailers are powerhouses of technology but are strikingly simple and elegant too. That vision is very close to our own. When it comes to materials, for instance, we don’t tend to merely experiment with new fibres as that would go against our brand’s tradition, rather we focus on technology, making comfortable clothes that can be worn everyday. Knowing how to meld innovation and tradition is what it’s all about,” adds Ruffini.
A brand symbolises an idea, a dream, a way of life. Something that’s quite beside market logic and that has an instantly recognisable presence. Just like Marina Yachting and Perini Navi do.
(Yacht Capital, n.8/2008)
editoriale
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